News Notes: Are Leaks Plugs?; Potter Vocabulary SpreadsUsing Alan Greenspan's new book as an example, today's New York Times
looks again at the issue of embargoed books and prepublication leaks
thereof. A producer at 60 Minutes, which was partially scooped by a
slew of newspapers before it aired its Sunday interview with the former
Fed chairman, indicated the show might do exclusive interviews on
embargoed books less frequently "unless the publishers do something
different in the way that they distribute the books, making it more
difficult for people to get copies of the books before 60 Minutes
broadcasts."
Antoinette Ercolano, v-p of trade book buying at Barnes & Noble,
summed up the consensus view on leaks of embargoed books, telling the Times,
"If the author has a lot to say and the leak is only a portion of it,
then it works in our favor. But if everything is in the leak, then it
works against it."
An interesting, ancillary if puzzling but not definitive trend indicator, as the chairman might say: Newsweek apparently paid just $1 for rights to its excerpt of the book, although it did grant the publisher free ad space.
--- "Sprechen Sie Potter?" asked the Guardian
in an article speculating that "Muggle, quidditch and house elf are
quickly becoming part of German schoolchildren's English vocabulary
thanks to huge sales of the original language Harry Potter book."
Bloomsbury
announced recently that its English-language edition of HP7 "has sold
as many copies overseas as in the U.K. In Germany alone 1m copies were
sold in the last month. Pre-orders in China were more than 200% higher
than those of the previous book."
According to the Guardian,
Bloomsbury chairman Nigel Newton expects the Potter franchise to
generate revenues indefinitely. "'The main thing to remember is that
Harry Potter will be a big book for many years,' he said, comparing the
series with the Chronicles of Narnia and Winnie the Pooh. 'The world loves British children's classics and they last for decades.'"
--- "They say my first word was book," Ken Gloss told the Hanover, Mass., Mariner in
an article about his upcoming talk, "Treasures in Your Attic: Old and
Rare Books," sponsored by the Hanover Historical Society. Gloss is a
renowned antiquarian book collector/appraiser, guest on PBS' Antiques
Road Show and owner of Boston's legendary Brattle Book Shop.
--- Good news, bad news about the holidays.
Holiday sales should rise 4% to $475.5 billion this year, less than
last year's 4.6% gain and the lowest gain since 2002's 1.3%, the
National Retail Federation predicted. The Federation's chief economist
told the Wall Street Journal
that lower-income customers continue to be hurt by rising food and
gasoline prices while middle-income customers are being hurt by the
deflating housing market. "This could spell trouble for discounters and
some department stores whose shoppers may be looking to trade down."
She noted, however that luxury retailers "appear to be a bright spot." Sales of holiday gift cards will jump 25% to $35 billion this year, an Archstone Consulting study quoted by the Wall Street Journal predicted.
The cards are proliferating in part because more retailers are selling
them at other locations, such as in supermarkets and drug stores, and
retailers have better equipment for processing the cards at cash
registers.
Another reason for the growth: "increasing cultural acceptance," meaning more people feel comfortable giving them as gifts. ---
In
October, Borders Group will sell the Sony Reader in more than 500 of
its stores, up from 270 now, and Borders will launch an online store
with support from Sony to sell digital downloads of more than 20,000
e-books, a site that eventually will be part of the revamped
Borders.com.
The moves are part of a new agreement between Sony and Borders that
also aims to expand the number of e-titles available to consumers.
As an announcement put it, "Through collaboration with publishers, the companies plan to
broaden the number of e-books offered including more backlist titles by
popular authors, expansion of the e-book format among small and
mid-sized publishers, and by working toward the development of enhanced
content that will provide added incentive to purchase books in
traditional and digital formats."
Borders CEO George Jones said that the efforts with Sony are an element of the part of the company's strategic
plan calling for "embracing technology . . . to differentiate Borders" and to
make Borders a "true cross-channel retailer."
Borders has been one of the few non-Sony retailers to offer the Sony
Reader, whose sales levels remain a mystery. Sony has been promoting the e-book reader
heavily again recently.
---
Headed to the Ukraine? The Kyiv Post
affectionately explored the ever-increasing number of bookstores in the
city that are available for those afflicted with "book mania."
Share This  * * *Media and Movies PBS Series: First Salvo of Ken Burns's The War This SundayThe War, the seven-part series about World War II from the
point of view of soldiers and civilians from four cities and towns in
the U.S.--Waterbury, Conn., Mobile, Ala., Sacramento, Calif., and
Luverne, Minn.--begins airing
this Sunday evening on PBS. Directed and produced by Ken Burns and Lynn
Novick, the series has a tie-in volume that is typically lavish for a
Burns work: The War: An Intimate History, 1941-1945 by Geoffrey C. Ward and Ken Burns (Knopf, $50, 9780307262837/0307262839). The book is already No. 34 on USA Today's bestseller list.
Share This  * * * Media Heat: Art Smith Back to OprahThis morning on Good Morning America: Thomas Friedman, author of The World Is Flat: A Brief History of the Twenty-first Century (Picador, $16, 9780312425074/0312425074).
Also on GMA: Courtney Thorne-Smith, author of Outside In: A Novel (Broadway, $23.95, 9780767927499/0767927494). She will also appear today on Live With Regis & Kelly.
---
This morning on the Today Show: Jeffrey Toobin, author of The Nine: Inside the Secret World of the Supreme Court (Doubleday, $27.95, 9780385516402/0385516401). He will also appear tonight on the Colbert Report.
---
Today on the Diane Rehm Show: Alan Greenspan, author of The Age of Turbulence: Adventures in a New World (Penguin Press, $35, 9781594201318/1594201315). The former Fed chairman is also on Charlie Rose tonight.
---
Today on Oprah: Art Smith, restaurateur, Oprah Winfrey's personal chef
and author of Back to the Family (Thomas Nelson, $29.99,
9781401602895/1401602894).
---
Today on KCRW's Bookworm: Marianne Wiggins, author of The Shadow
Catcher (S&S, $25, 9780743265201/0743265203). As the show put it:
"With its fascinating combination of history, biography, memoir and
essay, is The Shadow Catcher a novel? 'Yes!' asserts Marianne Wiggins,
as she embarks on a passionate celebration of the form she loved when
young and loves still--more than ever."
--- Today on Talk of the Nation: John J. Mearsheimer and Stephen M. Walt, authors of The Israel Lobby and U.S. Foreign Policy (FSG, $26, 9780374177720/0374177724).
---
Tonight on the Late Show with David Letterman: Senator Joe Biden,
author of Promises to Keep: On Life and Politics (Random House, $25.95,
9781400065363/1400065364).
---
Tonight on the Daily Show with Jon Stewart: Bill Clinton, author of
Giving: How Each of Us Can Change the World (Knopf, $24.95,
9780307266743/0307266745).
Share This This Weekend on Book TV: The Age of TurbulenceBook TV airs on C-Span 2 from 8 a.m. Saturday to 8 a.m. Monday and
focuses on political and historical books as well as the book industry.
The following are highlights for this coming weekend. For more
information, go to Book TV's website. Saturday, September 22 6 p.m. Encore Booknotes. In a segment first aired in 1994, Melba Pattillo Beals, author of Warriors Don't Cry: A Searing Memoir of the Battle to Integrate Little Rock's Central High
(Simon Pulse, $6.99, 9781416948827/1416948821), recalled how she and
eight other black teenagers integrated Little Rock's Central High in
Arkansas as a result of the Brown v. Board of Education segregation
case decision. 7 p.m. Alan Greenspan, author of The Age of Turbulence: Adventures in a New World
(Penguin, $35, 9781594201318/1594201315), discusses his experiences as
Chairman of the Board of Governors of the Federal Reserve from 1987 to
2006. (Re-airs Sunday 12:00 a.m., 9 a.m. and 11 p.m.) 9 p.m. After Words. New York Times columnist David Brooks interviews Nassim Nicholas Taleb, author of The Black Swan: The Impact of the Highly Improbable
(Random House, $26.95, 9781400063512/1400063515). Taleb argues that
people are too focused on what they already understand and reluctant to
engage in what they don't know. (Re-airs Sunday at 6 p.m. and 9 p.m.,
and Monday at 12 a.m.) 10 p.m. Stuart Taylor, author of Until Proven Innocent: Political Correctness and the Shameful Injustices of the Duke Lacrosse Rape Case
(Thomas Dunne, $26.95, 9780312369125/0312369123), talks about the
controversial incident that polarized the nation. (Re-airs Sunday at
1:30 p.m. and Monday at 2:30 a.m.) Share This Books & Authors Image of the Day: Vroman's Cabinet Meeting At
Vroman's Bookstore, Pasadena, Calif., after Bill Clinton signed copies
of Giving: (back row, l. to r.) Robert Popoff, Joel Sheldon, Michael
Tuck, Anne Edkins, Allison Hill, Alanna Kirby, Justin Junge, Alison
Keyes, Natalie Esser, Clark Mason, and Rebecca Flick; (front row, l. to
r.) Jennifer Ramos, Sherri Gallentine, Laura Payne, President Clinton,
Martha Ramirez, Guinevere Platt, Rosalee Velasco, Marie Du Vaure, Robyn
Kamimura and Brenda Ramirez.
Share This Children's Review: Boy ToyBoy Toy by Barry Lyga (Houghton Mifflin, $16.95, 9780618723935/0618723935, 416 pp., ages 16-up, September)

Like the 15-year-old hero of Lyga's debut novel, The Astonishing
Adventures of Fanboy and Goth Girl, narrator Josh Mendel has a female
champion, who witnesses his inner struggles and roots for him to
conquer them. The book opens with a scene between the two: on Rachel
Madison's 13th birthday, she has connived, in a game of Spin the
Bottle, to point the bottle at Josh. She takes him into the closet,
where things quickly spin out of control. The action then skips ahead
five years. Now 18-year-old Josh, in a scene with his parents, unveils
the cause of his sexually aggressive behavior: Josh's history teacher
molested him when he was 12.
Josh feels unique. He's a gifted baseball player who has never had less
than an A since third grade. For this, his best friend, Zik, calls Josh
"Iron Man," comparing him with Cal Ripken, Jr., and his unbroken streak
of 2,632 consecutive games played ("People who like baseball talk about
home run records and hitting records and pitching records--they bring
up Bonds and McGwire and Clemens and Wood," Josh observes, "But people
who love baseball know that Ripken's record is the record"). With these
moments, Lyga emphasizes the normal interests Josh has, including a
budding sexuality. The boy notices how attractive Evelyn Sherman is,
her tight-fitting skirts, her cleavage. She, on the other hand, tells
Josh how mature he is. As his history teacher, she asks his mother if Josh
can be the subject of her research project, a pretext for bringing him
home with her after school each afternoon. Gradually, she gives him
wine and makes him dinner when her husband is late, and soon things
progress to the bedroom ("You know, Josh, what we're doing is
fine when two people love each other," she says, even as she repeats
her refrain, "Just don't tell your parents, ok? Our secret").
Against these flashbacks of Eve, the author juxtaposes the present-day
down-to-earth exchanges between Rachel and Josh, fellow seniors
trying to pick up their friendship where it left off before Eve hit the
scene. Friends and fellow jocks, the two share a trust that predates
the frightening episode on her birthday, and together they learn to
forgive and to grow up. Ultimately, this is a novel about healing, and
the need to see things clearly in order to accept the past and move
forward.-- Jennifer M. Brown
Share This Deeper Understanding The Regional Shows: Smart People Talk About Good BooksFrom Carl Lennertz, v-p, independent retailing, at HarperCollins whose blog is publishinginsider.net:
I have every reason to dread the fall regional trade shows.
First, they consume seven beautiful fall weekends.
Next, the planning consumes a lot of time all summer long.
Last, dozens of people here in the office and in Scranton are packing
and tracking books to go hither and yon, checking schedules for 75 or
so authors, and scrambling to get galleys hot off the press for
signings Fed Ex'd to reps at hotels. And that's happening at every
publishing house, small and large.
And guess what--IT IS WORTH IT!
I confess I was pretty down on the shows about 10 years ago, feeling
the model had grown tired. But to the credit of the regional execs and
their boards, they reached out to their members and to publishers, as
well as conferring with each other, for ideas to revive the shows.
Result: We now have a truly interesting, changing and highly productive
string of meetings around the country, one that leaves all concerned
jazzed for the fall, up on the best gift books, set with essential
backlist, and also primed for the winter lists in order to get next
year off to a good start.
There have been some wonderful adjustments to the schedule for every
show, from author signings not up against booth time to cutting back on
the second day of the booth, both pet peeves of mine. We also asked for
more rep pick sessions, and the regional execs have rearranged many of
the seated meals to be more interactive receptions and movable feasts.
To Hut, Susan, Jim, Eileen, Steve, Lisa, Wanda, Thom and
Jennifer--thank you. (And for every person at a publishing house
sweating the details, each show has a person or two sweating just as
much; thank you Kyle, Larry, Nan, Joyce, Katie, Rita and others!)
There are other cool new things this year. NAIBA's Joe Drabyak and his
"regional show as sales conference" push. (To paraphrase: "Tell us more
that we can use when we go back to our stores book and theme-wise.")
SIBA's 5-10 p.m. booth time, with food, wine and authors. (I am a
little worried about the 9-10 p.m. part of that!) MPIBA's Editorial
Panel. (Editors at regional shows are one of the next evolutions.)
NCIBA's Cookbook Celebration and a second booth day with a children's
book emphasis. And PNBA, NEIBA, GLBA and the Show Formerly Known as
UMBA (sorry, Susan, I had to) have either new locations or the new
author reception format, as well as Book Award Ceremonies . . . and
those award-winning books ARE selling, which is not always true of some
national awards. And all the shows are making efforts to attract more
floor staff, which is my No. 1 wish for the future along with digital
education.
I didn't feel it was just up to the regional execs to make things
better. With our reps' guidance, we have been sending more galleys of a
midlist nature and of the reps' choosing. We also make a special effort
to rush out copies of any art/photo/gifty books fresh from the bindery,
sometimes stuffed in suitcases. We have had some planned and
spontaneous author signings at the booth, and we added raffles;
anything to add some extra serendipity and zest to the proceedings.
But there are three even more important things than those key activities noted above:
-
Talking books and business trends face-to-face; absolutely essential.
-
The day of education at each show continues to give booksellers the
latest tools to be better booksellers, which keeps more stores
thriving, selling more books. The seeds of innovations for next year
are planted this year, and it is easy to think back 15 or more years to
the first discussions of reading groups, cafes and staff pick displays!
There isn't an aspect of bookselling today that one bookseller didn't
bring to the fore at a regional show years ago. (I am still in awe of
retail competitors sharing ideas, giving away their best stuff! So
cool.)
-
And the big kahuna: AUTHORS! I know that's assumed, but it should not be taken for granted by anyone, nor undervalued.
I can't say this more emphatically: Booksellers meeting authors and
authors meeting booksellers is THE most important aspect of the fall
meetings. Each need each other and should understand each other better
for the long term careers of both, as well as the pragmatic short-term
benefit of the book of an author at the show getting read and handsold
over one not there.
In a world of digits, bytes, terms, sidelines, turn and all other
necessary matters of efficient business, it is still the human element
that matters most. The seller and the writer coming together. We help
plan the party and watch the partygoers mingle, talk, rant about the
written word and more.
A closing note: This fall is the first season without our friend Rusty
Drugan. I can still see him smile at the beautiful chaos of a trade
show, knowing full well that good things happen when smart people meet
to talk about good books.
Share This Robert Gray: 'Everything Is Going in Our Direction'For the past two weeks, BookSite's
Dick Harte has been sharing his thoughts regarding the many
opportunities available for booksellers online. We'll conclude the
series with a brief history lesson and a message of techno-grassroots
hope from Mr. Harte. An early, text-based model of BookSite was
born in 1994 as the online version of Rutherford's Book Shoppe,
Delaware, Ohio. "The real creator of the online bookstore, Charlie
Stack, wasn’t even a bookseller. He was an ISP who created the store to
give his staff something to do during slack times. He was very helpful
to me, and much of what I started on the Web was modeled after his
text-based version. I found it strange he would help a potential
competitor get started, but he said it was more important to get
services into the marketplace to attract a large audience, and he was
right. Amazon came in 1995 with a different attitude and three very
important strategies: customer focus, barriers of entry and branding.
They invested $2 billion in building their brand and customer base
before making a dime. They scared away anyone who might consider making
a profit and created an excellent, very expensive platform booksellers
could not hope to duplicate on their own." By 1996, however,
Harte "had already invested heavily in the BookSite platform and had no
intention of throwing it away. I decided on a strategy to overcome two
barriers with one stroke by tweaking the platform to share the cost
with other indies that had their own local established brand. Thus
booksellers could avoid both the cost of the technology and that $100
per new customer by keeping focused on their established market." Harte
calls this time a period of implementation. "I was one of the first
advertisers on Yahoo," he says, "and bought the word 'book' and its
derivatives so my banner would show up at the top of any of those
searches. Sales skyrocketed and I had a global clientele overnight,
selling in 65 countries. My losses were skyrocketing as well." As
the Millennium, as well as the "Dark Ages of the Internet Bubble,"
approached, "The flim-flam folks had a field day," Harte says. "There
was no economic or retail basis for decision making. Everything was
geared to get a piece of the action, not take care of business. These
were scary days for the independents, who were stuck with a set of
economic rules built over the centuries (like make a profit), while
having to compete with Amazon and BN.com, who were being rewarded by
Wall Street for losing a dollar for every dollar of sales." Then,
around 2002, what he calls the "Google Enlightenment" era dawned and
provided the catalyst for two important changes. "'The establishment'
was starting to 'get it' and Google attracted tens of millions of
normal folks to the Internet. Corporate America was investing heavily
and wisely in the technology for marketing and advertising power but
was still blind to the bottom-up culture that is part of the process.
Google, on the other hand, saw it all, with communication channels
evolving toward communities and one-on-one contact instead of mass
marketing." All of which led to the "unwired" era," according to
Harte. "Call it what you may--Web 2.0, RSS, XML, Blogs, Pods, or social
networking--it is coming (to some extent already here) with three
attributes that bode well for savvy indies: mobility, miniaturization,
and personalization. The iPhone epitomizes this wave. Indies can take
their stores with them, customers can carry their favorite stores
around in their pocket, and publishers can pass through their
promotions all the way to the consumer. "The store website is
being replaced with hundreds or thousands of customer web pages
containing selected content from the store (if we are lucky) and scores
of other sources. The new unwired environment will continue to morph
from e-newsletters, with websites being the invisible workhorse behind
the scenes." Now, Harte believes, "Everything is going in our
direction. There are many tools available for booksellers looking to
enhance their websites, including podcasts and blogs, but like the
environment of 1994--when we were faced with the new and yet to be
popular Web versus an established, large text-based platform, success
will be determined by how we adapt to the future. All the tools are
affordable, easier than most indies realize, support what indies do
best--personalized service--and will be significantly more popular five
years from now."-- Robert Gray (column archives available at Fresh Eyes Now) Share This
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