logo Shelf Awareness books
home
subscribe
ad rates
drop-in titles
about
current & archived
listings

login/register
search
archived issues
by date
search
news & events

News

Yippee!. We have been publishing daily since June of 2005. To see our back issues, click here. If you aren't signed up for daily enlightenment, go to the subscription page here. Thank you!


Chronicle Books: The Book of Unnecessary Quotation Marks by Bethany Keeley

Opportunities in the Price Wars

We've received more letters on the price war between Wal-Mart and Amazon, now joined by Target and Sears.

Arsen Kashkashian, inventory manager at the Boulder Book Store, Boulder, Colo., writes:

Perhaps the price wars are really a positive thing for independent bookstores. We are looking at canceling our orders from the publishers on these books and ordering them from Amazon, Wal-Mart or Target. We will save almost $10 per book on some of the titles. I figure we can cut our billing by close to $1,000 and offer our customers significant savings while still maintaining a healthy margin. If these companies want to become wholesalers at a loss why should we discourage it?

Deb Sullivan, co-owner of the Book Oasis, Stoneham, Mass., writes:

As a very small retailer of new hardcover releases, I'm embarrassed to say I might consider buying them from a big box at these prices. Why would I want to be forced into buying case quantities of hot titles when I only want three? With free shipping, I can still sell them at 30%-40% off cover and make a profit while getting customers into my store that will hopefully buy other full price items or more profitable second-hand titles.

 



 

 

 


Jenn Risko | 206-491-4144      John Mutter | 973-953-0343
help@shelf-awareness.com