This morning on the Today Show: Carin Rubenstein, author of The Superior Wife Syndrome: Why Women Do Everything So Well and Why--for the Sake of Our Marriages--We've Got to Stop (Touchstone, $26, 9781416566786/1416566783).

Also on Today: Frank I. Luntz, author of What Americans Really Want . . . Really: The Truth About Our Hopes, Dreams, and Fears (Hyperion, $24.99, 9781401322816/1401322816).

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Tomorrow morning on Good Morning America: Howard J. Morris, author of Women Are Crazy, Men Are Stupid: The Simple Truth to a Complicated Relationship (Simon Spotlight, $22.99, 9781416595052/1416595058).

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Tomorrow morning on the Today Show: Tiki Barber, author of Wild Card (Simon & Schuster, $15.99, 9781416968580/141696858X).

Also on Today: Jeffrey Ross, author of I Only Roast the Ones I Love: Busting Balls Without Burning Bridges (Simon Spotlight, $24.99, 9781439101407/143910140X).

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Tomorrow morning on the Early Show: Paul LaRosa and Maria Cramer, authors of Seven Days of Rage: The Deadly Crime Spree of the Craigslist Killer (Pocket, $21.99, 9781439172391/1439172390).

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Tomorrow night on the Daily Show with Jon Stewart: LeBron James, author with Buzz Bissinger of Shooting Stars (Penguin Press, $26.95, 9781594202322/159420232X).