The New Atlantic Independent Booksellers Association is staging its
second day-long trunk show. Like last July's, this will be held in
Syracuse, N.Y., and allows booksellers who don't usually see reps to
hear reps as a group and also meet with publishers, rep groups and
wholesalers individually. The event will be held on Tuesday, June 13.
Publishers will have one-hour slots to review frontlist titles and
report on promotional programs.
Last year's show drew nearly 50 booksellers. Because some publishers
had to be turned away, this year NAIBA is taking more space. Rob
Stahl, general book manager at the Colgate Bookstore, Hamilton, N.Y.,
who has been working with NAIBA executive director Eileen Dengler on the
project, told Shelf Awareness that he is "cautiously optimistic that we can get more booksellers to attend," particularly following last year's success.
In another change, this year's trunk show may add some gift vendors,
depending on space. "Cross merchandising is one of the things we as
booksellers need to do to stay viable," Stahl said.



